Publicity

Publicity is a critical but overlooked subject for investigation in public relations and strategic communication research. These are Kirk’s principal publications on the topic:

Being Public: Publicity As Public Relations. Hallahan K. (2010). Being public: Publicity as public relations. In Robert L. Heath (Ed.), Handbook of public relations (2nd ed.) (pp. 523-545). Thousand Oaks, CA: Sage Publications. A review of theoretical foundations meriting examination.

Encyclopedia Entry Hallahan, K., Publicity, In Robert L. Heath & Winni Johansen (Eds.), International encyclopedia of strategic communication. Vol. 2, pp. 1183-1192. Malden, MA: Wiley-Blackwell DOI:10.1002/9781119010722.iesc0143. An updated survey of the concept, including the contemporary examples of “paid publicity” (versus free media publicity).

Strategic Communication as a Comparative Framework, Excerpt (pp 9-10, 8, 2) from: Heath, R.L., Johansen, W., Hallahan, K., Steyn, B., Falkheimer, J. & Raupp, J.J.. Strategic Communication. In Robert L. Heath & Winni Johansen (Eds.), International encyclopedia of strategic communication, Vol. 3, pp 1463-1486. DOI: 10.1002/9781119010722.iesc0172. Also listed under Kirk Research. All of the specialties within strategic communications rely on some form of publicity.

Four Alternatives to “Publicity” in the mid-2010s. Hallahan, K. (2014, March). Publicity under siege: A critique of content marketing, brand journalism, native advertising and user-generated content as challenges to professional practice and transparency. Proceedings of the 17th International Public Relations Research Conference, Miami, FL (pp. 391-437). Miami, FL. Handout

Publicity as Information Seeking and Sharing. Hallahan, K. (2013, June). Information seeking and information sharing as underlying processes of public relations. Paper presented to International Communication Association Public Relations Division, London.

Article Marketing as Publicity. Hallahan, K. (2013, March). Online article marketing: Professional and ethical challenges to responsible online engagement. Proceedings of 16th International Public Relations Research Conference, Miami, FL (pp. 293-313).

Ivy Lee’s Perspectives On Publicity. Hallahan, K. (2012, August), On Publicity: Ivy Lee’s 1924 talk to the American Association of Teachers of Journalism. Paper presented to the Association for Education in Journalism and Mass Communication, Chicago, IL.

Public Relations Media. Hallahan, K. (2010). Sage Handbook of Public Relations, 2nd ed. Sage Publications, 2010. A five-media model including public media, controlled media, interactive media, events, and one-on-one communication — all avenues for public exposure of ideas.

Early Works:

Dissertation Research

Publicity and Need for Cognition. Hallahan, K. (2008). Need for cognition as a motivation to process publicity and advertising. Journal of Promotion Management. 14, 169-194

Publicity as Third-Party Endorsement. Hallahan, K. (1999). No, Virginia, It’s not true what they say about publicity’s third-party endorsement effect. Public Relations Review, 25(4), 331-350.

Cognitive Processing of Traditional Publicity. Hallahan, K. (1999). Content class as a heuristic cue in the processing of news versus advertising. Journal of Public Relations Research, 11(4), 293-320.

Other Publications

Improving Publicity/Messaging Effectiveness. Hallahan, K. (2000). Enhancing motivation, ability and opportunity to process public relations messages. Public Relations Review, 26(4), 463-480. Also listed under Kirk Research tab.

Product Publicity in Integrated Marketing Communication Hallahan, K. (1996). Product publicity: An orphan of marketing research. In Esther Thorson and Jeri Moore (Eds.), Integrated communications: The search for synergy in communication voices (pp. 305-330). Hillsdale, NJ: Erlbaum.

Publicity Alternatives in the 1990s. Hallahan, K. (1994, Summer). Public relations and circumvention of the press. Public Relations Quarterly, 38(2), 17-19. Examines ways of gaining exposure considered new in the period just prior to the advent of the internet and implications.

Publicity in trade publications. Hallahan, K. (1992). Three roles of the trade press. Unpublished paper started in a 1992 doctoral seminar devoted to relationships within marketing channels. Proposed trade publications serve as an external source of information, as a contributor to channel climate, and as a conduit of influence.