Kirk Teaching

Downloadable PDFs of class resources/handouts

Topics: Writing/Style Guides | Resumes | Publicity | Campaigns Planning | PR /Media History | Research and Theory | Digital Promotion

Writing/Style Guides

Writing about Digital Communication Style Guide

Writing about Public Relations and Media Style Guide

Resumes

Resumes for Entry-Level Professionals

Publicity

A Publicity Primer

Meeting the Media: Tips for Interviews

An Integrated Media Model (5 Major Media Groups)

Campaigns

Organizing a Communications Campaign/Program At-A-Glance (4 pp)

Communications Campaign/Program Organizer 5 (Word version – 32pp) | PDF Version | Planning Matrix (Word template)

Cultivating Creativity

Digital Promotion Plan Outline (9 pp.)

Advertising Plan Outline

Cultural Concepts Relevant to Campaigns

Health Campaigns: An Extended Communications Model

PR/Media History

A Short History of Public Relations (3 pp.) A timeline with special emphasis on key events and people in the United States.

A Chronology of Communication (7 pp.) A timeline organized by major media. (in revision). A reference for History of Media course.

Research and Theory

Statistics for Non-Statisticians — Review handout of basic quantitative measures employed in social science research, provided to students in graduate research methods courses.

Some Useful Theories in Public Relations — A one-page map of potentially valuable constructs for  examining public relations

The Consequences of Mass Communications – Supplemental, two-chapter textbook for introductory Mass Media and Society course, devoted to cultural and critical perspectives (1998, 122 pp.)

Digital Promotion

Digital Promotion Principles and Practice– Handouts used in JTC 373 Digital Promotion Management from 2009 through 2015 intended for a possible textbook (not pursued). Many principles still apply but numerous examples and particulars are out-of-date: Introduction | Digital Messaging | Websites | Mobile | Advertising | Multimedia | Publishing | Publicity | Social Media | Microblogging | Blogs and Podcasts | Social Networking Sites | Advice Sites | Collaboration Sites | Entertainment Sites | Managing Digital Promotion   Appendices:  Books | Web Resources | Review Questions | Creative Brief Worksheet 

Key Issues in Law and Regulation for Digital Communication Managers